- This topic is empty.
November 6, 2020 at 10:28 pm #4477Angela KaipioGuest
How to Build Habit-Forming Products
by Nir Eyal
- Format: hardcover, 256 pages
- Release date: November 4, 2014
- Genres: business, design, psychology, entrepreneurship, technology, science, buisness
- Awards: Goodreads Choice Award Nominee for Business Books (2014)
- Author: Nir Eyal
- ISBN: 9781591847786 (1591847788)
- Language: english
- Publisher: Portfolio
About The Book
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model — a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder — not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
FB2 ebook Hooked download on Audible. FictionBook Hooked Nir Eyal read on Kindle. Hardback book Hooked by Nir Eyal buy cheap iPad.
MOBI book Hooked on Books-a-Million. Hardcover ebook Hooked for iOS on Booktopia. Paperback Hooked by Nir Eyal read online.
MP3 ebook Hooked Nir Eyal buy PC. EPUB book Hooked download on Bookshop. Online Hooked download for iPhone.
- The forum ‘ProjectAT Forum’ is closed to new topics and replies.