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November 25, 2020 at 6:00 pm #8230Angi FaheyGuest
From Theory to Practice
by Jonathan Baldwin, Lucienne Roberts
- Release date: July 12, 2006
- ISBN: 9782940373093 (2940373094)
- Format: paperback, 192 pages
- Genres: design
- Language: english
- Publisher: AVA Publishing
- Author: Jonathan Baldwin, Lucienne Roberts
About The Book
Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.
Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
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